Opening Second Vet Location

Summary

When opening a second vet clinic location, ensure the new name, like JLM Vet Clinic North, doesnt cause confusion or violate trademark laws. Forming a new PLLC for the second location is acceptable, but comply with registration requirements. Using similar names for cohesive branding is generally fine if clearly distinguished. Even without a registered trademark, consistent use can establish common law rights. Adding North can differentiate the business enough, but conduct a thorough search to avoid potential trademark conflicts.

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I have a vet clinic called JLM Vet Clinic. Legally we are registered with PA and IRS as JLM Vet Clinic PLLC as a PLLC. There is no DBA. I want to open a second location. I want to use the name JLM Vet Clinic PLLC. If I open the second location and also call it JLM Vet Clinic. I want to form this clinic under a second business entity called JLM Vet Clinic North. Does this work or are there any issues? I want to have a cohesive brand of the two clinics
Hi Jeremy! Here are a few points to consider:
- Naming: Ensure "JLM Vet Clinic North" doesn’t cause confusion or violate trademark laws.
- Separate Entity: Forming a new PLLC for the second location is fine. Ensure you comply with all registration requirements.
- Brand Cohesion: Using the same name for both locations is fine if you clearly distinguish between the two in your branding.
Would you like more details on the registration process for the new entity?
does it violate trademark laws? there is no trademark for JLM Vet Clinic
Hi Jeremy!
Here's some information about trademark laws in your situation:
- Trademark Registration: Even if "JLM Vet Clinic" isn't registered as a trademark, using the name consistently can establish common law trademark rights.
- Confusion: Ensure "JLM Vet Clinic North" does not create confusion with any existing businesses.
- Brand Cohesion: Using similar names for cohesive branding is typically fine if clearly distinguished.
Would you like more details on how to check for potential trademark conflicts?
Does the North designation differentiate teh business enough from the first?
Hi Jeremy! Generally, adding "North" can differentiate your second location enough to avoid confusion, especially if you're maintaining a cohesive brand and making it clear in your marketing and documentation. However, it's always wise to conduct a thorough search to ensure no potential trademark conflicts exist.
Would you like guidance on how to perform a trademark search?