Narrow Competitive Scope Example

Summary

Sea Dog Brewing Company exemplifies a narrow competitive scope by selling beer exclusively in New England. Lacanche targets a niche market with high-end, aesthetically pleasing stoves for designers and gourmet cooks. A small airline may enter an unprofitable market for a major airline by pursuing a differentiation strategy, offering unique services at a slightly higher cost.

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*. Lacanche positions itself as a maker of aesthetically- pleasing chef-quality stoves. With a high price point and distinctive styling, these stoves are a specialty item coveted by designers and gourmet cooks. Which competitive position best describes this company? A . Differentiation B. Cost leadership C. Niche D. Focused low cost
The competitive position that best describes Lacanche is:
C. Niche
Lacanche targets a specific segment of the market with its high-end, aesthetically pleasing, chef-quality stoves, which are coveted by designers and gourmet cooks.
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*. A airline cuts an unprofitable route, and a small new airline begins providing a replacement service at a slightly higher cost as part of their smaller, unique market offering. Why might that small airline enter what was clearly an unprofitable market for the major airline? A. It's pursuing a niche B. It's pursuing a low cost focus strategy. C. It's pursuing a cost leadership strategy. D. It's pursuing a differentiation strategy.
The small airline may enter the previously unprofitable market because it is pursuing a differentiation strategy. By offering a unique market offering at a slightly higher cost, the small airline aims to attract customers through distinctive service or features.
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What's us the answer of *. A airline cuts an unprofitable route, and a small new airline begins providing a replacement service at a slightly higher cost as part of their smaller, unique market offering. Why might that small airline enter what was clearly an unprofitable market for the major airline? A. It's pursuing a niche B. It's pursuing a low cost focus strategy. C. It's pursuing a cost leadership strategy. D. It's pursuing a differentiation strategy.
The answer to the question is:
D. It's pursuing a differentiation strategy.
By entering the market with a unique offering at a slightly higher cost, the small airline aims to attract customers through distinctive services or features.
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