Promoting Software With Trademarks
Summary
Referencing Amazon in your ads is permissible with limitations. Avoid using Amazons logo or implying endorsement. Clearly state your service is independent. Consult a local attorney for specific compliance advice.Full Conversation
I own a small software business that helps you manage your Amazon prime returns. I am preparing to promote it via paid and free social media posts. I want to write ads such as 'This helps you manage your Amazon returns'. Am I able to say that since it references the Amazon trademark?
Yes, you can reference Amazon in your ad, but there are limits. Here's what you need to know:
- You can't use the Amazon logo or other trademarks without permission.
- Your ad cannot imply endorsement or partnership with Amazon.
- Be clear that your service is separate and not affiliated with Amazon.
Remember, each case is unique. Consult with a local attorney to ensure compliance.