Using Stock Photos Legally

Summary

Pexels allows free use of its photos and videos for commercial purposes, including Instagram ads, provided you modify the images, do not sell them unaltered, and do not imply endorsement by recognizable individuals or brands. Always respect the rights of identifiable people in the images.

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Legal Simplicity All photos and videos on Pexels can be downloaded and used for free. What is allowed? ???? All photos and videos on Pexels are free to use. Attribution is not required. Giving credit to the photographer or Pexels is not necessary but always appreciated. You can modify the photos and videos from Pexels. Be creative and edit them as you like. What is not allowed? ???? Identifiable people may not appear in a bad light or in a way that is offensive. Don't sell unaltered copies of a photo or video, e.g. as a poster, print or on a physical product without modifying it first. Don't imply endorsement of your product by people or brands on the imagery. Don't redistribute or sell the photos and videos on other stock photo or wallpaper platforms. Don't use the photos or videos as part of your trade-mark, design-mark, trade-name, business name or service mark.
Based on Pexels' terms, you can use the photos and videos for your IG ads as long as:
- You modify the image and do not sell it as an unaltered copy.
- You don't imply endorsement by recognizable people or brands.
- You respect the image rights of identifiable individuals.
If you have further questions about specific usage, feel free to ask!
So no problem using it in my ads?
Based on Pexels' terms, you should be fine using the stock photo in your Instagram ads as long as you:
- Modify the image and avoid selling it as an unaltered copy.
- Ensure it doesn't imply endorsement by recognizable people or brands.
- Respect the rights of identifiable individuals in the image.
If you follow these guidelines, using the image in your ads should not pose any legal issues.